Noili continues to grow on back of investment from Crowdberry investors and new product line with model Daniela Peštová
14/11/2022
- Crowdberry investment, together with capital from investment fund CB Growth ONE, together provided over €0.5 million in growth capital for the organic cosmetics company.
- Noili continues to expand: in Prague it launched a new product line created in collaboration with supermodel Daniela Peštová.
Slovak natural skin care brand Noili continues to grow strongly. The investment campaign reached its target amount and supplemented capital raised from the CB Growth ONE investment fund by an additional €267,000 from 30 investors in Slovakia, the Czech Republic and abroad. The company will use the investment to co-fund the development of new products created in collaboration with top model Daniela Peštová.
"Thanks to the Crowdberry investment, we were able to start an exceptional partnership with Daniela Peštová. Together, we have created a new product line, noili x D.P., which naturally complements the existing portfolio. The range is made from purely natural ingredients, which is important to us in terms of being environmentally friendly. We expect this cooperation with Daniela to significantly increase the visibility of the Noili brand, not only in the Czech and Slovak markets, but also abroad," says Zuzana Gyárfášová, founder of Noili.
The new product line is the result of months of development, in which Daniela Peštová was directly involved. The brand has entrusted production to the renowned Slovak company Liqoil, which is headed by chemical technician Ivana Sák Dokupilová. The noili x D.P. products are suitable for all skin types and are designed to slow the irreversible process of skin ageing. The line was launched at the beginning of November, with sales coming in from the Noili e-shop and through B2B partners.
Noili has an established position in its segment on the Slovak market. It has been growing continuously, up to 200% year-on-year in sales. In recent months, Noili has also been expanding its presence in the Czech Republic, which currently accounts for 35% of sales.
"Given the dynamic development of the organic skincare sector, it is likely that the brand will soon be able to fulfil its international ambitions. In the context of the growing trend of healthy lifestyles and eco-friendly approaches, this creates space for increasing the brand value, which is also what attracted investors," says Natália Jašková, Crowdberry's investment manager.
This type of investment also provides investors with inflation protection in the current environment, as Noili's products belong to the premium segment of the market and a customer base with lower price elasticity of demand.